Sony has opened an online store for PlayStation related merchandise with the exception of games and consoles. Instead we can find gear like mugs, hoodies, bags and a lot of other things that every PlayStation fan probably would sacrifice a kidney to get their hands on.
There's only one little catch - it's only for Americans. No Europeans allowed, despite the fact that different regions really shouldn't be a problem with beer glasses and t-shirts. Take a look on all the stuff you can't buy on this link and keep your fingers crossed while browsing that Sony will do something similar over here as well.