The first dedicated eSports arena is to open next month, it has been confirmed. The Gfinity Arena will be based in Fulham Broadway's Vue Cinema (and the Vue website will also feature an eSports section). It'll feature three custom-built stages and will hold up to 600 spectators.
"This is a pivotal moment for Gfinity and an exciting time for everyone involved in eSports in the UK," said Gfinity co-founder and CEO Neville Upton. "We are delighted to have signed this exclusive agreement with Vue, a well-established international brand, to develop and launch the UK's first and only dedicated eSports arena.
"The deal gives us excellent flexibility and ensures we can accommodate larger crowds as the boom in the popularity of eSports as a spectator sport continues to grow. Furthermore, the deal highlights the growing interest from leading brands here in the UK in the eSports market, which provides an excellent opportunity to reach 18 to 34 year olds."