Nintendo has announced that they intend to wind down their Club Nintendo reward scheme.
The platform holder has been running loyalty programs since 2002, when they launched VIP 24:7 and Club Member (which combined into the current offering in late-2007). A new programme is planned to launch later this year, but all we know at the moment is that those who sign up for it will get a copy of Flipnote Studio 3D on Nintendo 3DS for free. Here's Nintendo's schedule for the coming months:
April 1st 2015: From this date, Nintendo will no longer include product registration cards with its packaged games, so such products cannot be registered in Club Nintendo. You may still find product registration cards in games that were in stock before this date, however.
April 20th 2015: Termination of the registration of digital products downloaded from Nintendo eShop. Digital products obtained from Nintendo eShop after this date will no longer appear in the My Registered Games & Systems page in Club Nintendo. In addition, surveys for download software titles will no longer be available.
September 30th 2015: End of Club Nintendo programme. All Club Nintendo features, such as signing up as a new member, logging in as a registered member, earning Stars, and exchanging Stars for items from the Stars Catalogue will no longer be possible from this date.