Nintendo is offering an Ambassador Edition of the new 3DS in Europe to selected fans via an email offer (that leads to this website - you need a login with Nintendo's service to access it). The offer is valid until January 12 and the handheld consoles will be sent out prior to the official launch, but Nintendo doesn't offer an exact date of shipment.
The "New Nintendo 3DS Ambassador Edition-Bundle" contains a white new 3DS, exclusive Ambassador faceplates (not sold officially), a white charging station, and a set of Super Smash Bros. faceplates.