Danish organisation Givblod (translates Give Blood) have teamed up with PlayStation Denmark for a promotion where those who sign up to be donors and donate blood on March 23 at ITU (IT University of Copenhagen) will get Bloodborne or another PlayStation title (decided by a die roll). Everyone who signs up or donates will also be entered into a draw where you can win a PlayStation 4.
The idea with the promotion is to increase the number of male blood donors (only 38% of donors in Copenhagen are male). It should be noted that the promotion is also open to women, so even if they are targeting male donors everyone (who is healthy and between 17 and 66) is welcome.