With less than 25,000 units sold so far, it's been a very slow start for Microsoft's next-gen console in Japan.
Talking to Kotaku), Takashi Sensui, Xbox Japan boss, has shared his thoughts about this potential failure:
"It's not as though we're satisfied with the current sales state.
"We hope to continue through taking user feedback and improving [the Xbox One] and offering content that everyone can enjoy. We are also aware that reaching out to let more people know about the Xbox One is vital. However, the current console generation has become very long. We hope to lay out a long-term vision and to focus on publicity for our console. Taking the first step was very important, and as for how to permeate the market from here, we hope to continue to do our best."
In the same interview, Phil Spencer, Microsoft's Xbox boss, added that he knew that it wouldn't be easy in Japan, and that the company would continue to strive to do its best in the country.