Shuhei Yoshida and SCEJ chief Atsushi Morita have offered their collective thoughts on the issues of piracy and the slow uptake of new-gen consoles (and PS Vita) in the Asian market.
"Even with hard selling, it's not a place that is not efficient, at least not for a business anyway," Yoshida explained, before Morita added that things are slowly turning around, as "piracy is difficult to enter, software has come to sell more than ever in Asia," and that "Asia has become a pretty good environment and position."
The report on The Games Cabin also explains that piracy isn't as bad on PS4 and PS Vita because both systems are harder to hack, and that fact has helped Sony increase their revenues in Japan and China.
Yoshida also explained the reason he believes the PlayStation 4 and Vita have been slow to gain momentum in Sony's home market: "customers in Japan prefer the contents of developers from Japan, but rather than pursue state-of-the-art technology, it's content-centric."