Despite strong reviews DJ Hero was a commercial flop when it launched last year, but despite this Activision CEO Bobby Kotick reaffirms Activision's commitment to make it a franchise with a second title appearing in 2010. In an interview with Game Informer Kotick made the following comments:
"...if you're going to make a commitment to doing something original, the odds are that you're not going to get it right on the first chance."
and,
"I think DJ Hero is a really innovative product. I can't wait for you to see next year's. That's the thing; we're sticking with it. We'll stick with it and get it right. But it's going to be less games, better games. That's our strategy."
(Pictured DJ Hero)