EA actively seeking acquisitions

Publisher on the look out.
Text: Mike Holmes
Published 2012-04-24

It seems that EA are actively seeking out new acquisitions, after an interview posted on an EA blog (called The Beat) revealed that the company is "definitely" looking at other companies that are up for sale.

When asked if EA were actively looking at the market, Carolyn Rohde, an associate in EA's Corporate Development group, said: "Yes, definitely. If we're interested in moving into a particular genre of gaming, or bolstering our presence in a certain area, then we'll look at the market landscape to see who's performing the best and who, of those companies, is a good strategic and financial fit for EA. Then we determine whether an acquisition makes sense."  

"Sometimes we hear from a banker that a particular company is for sale and we evaluate if we want to own the company or not. It's sort of like dating - we "date" a lot of companies, but it has to be a fit both ways for us to "marry" and integrate."

Back