PS Vita is "in good shape" says Sony

UK chief on the health of the handheld.
Text: Mike Holmes
Published 2014-09-12

While the PS Vita might not be setting the world alight, according to Sony it's still "in good shape" and selling well.

"It's trucking along," Sony UK chief Fergal Gara said in a recent interview. "It's currently in year-on-year growth and enjoying a healthy year, and it's about to hit its biggest and potentially most powerful release of the year, which is Minecraft. That could be an extraordinary release for Vita.

"We're seeing a bit of reflected glory from PS4. So there is a traction in remote play, and we see the numbers there. But it's more than that. It's just found its niche. It's not the biggest niche in the world, and we've been fairly open about talking about it entered a crowded landscape with many other devices providing some sort of handheld fulfilment. But for those who want that more specialist device and a more specialist experience, it does a damn good job, and therefore it trucks along quite nicely."

Gara also confirmed in the interview that it was unlikely that we'd see any triple-A titles like Uncharted or Killzone hitting the platform, although he did point to Minecraft and Lego Batman 3, as well as the indie games that continue to flood onto the handheld, as examples of areas where it can compete.

"We've done great numbers through the summer. You may have seen our TV campaign focused on younger gamers around the Lego titles. There's a nod to Minecraft in there and LittleBigPlanet. It's proved successful."

"We will certainly not be ignoring it this Christmas," Gara added. "We're very pleased with how it continues to sell, and look forward to another big, seasonal spike at Christmas. Its sales profile has over the last couple of years proven to be far more seasonal than, say PS3, and how PS4 will behave once we have another year under our belts.

"There's a perception that it's fading away. I can absolutely assure you that that's not happening. It's proving remarkably resilient. We enter the peak season very optimistic about hitting similar or bigger numbers to last year. So we feel in good shape."

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