Swedish retailer Webhallen have put a customised PlayStation 4 dubbed GayStation edition up for auction on Sweden's premiere auctioning site (Tradera). The proceeds will go towards RFSL (an organisation for LBGT rights), and in addition to this very colourful special edition the winner of the auction will get 4 games of his or her choice.
Currently the leading bid is at 17,100 SEK (almost £1,500) - so clearly it won't go cheap. The auction leads in to Pride Week in Stockholm, and obviously Webhallen (who you may know as one of the official Steam Machines makers) felt it was a good time to make a positive stand.