HMV has revealed that their market share on new games has more than doubled in recent weeks.
The shift in fortunes, undoubtedly connected to competitor GAME's failure to secure key stock for the month of March, will come as a welcome reversal of fortunes for the retailer; recently CEO Simon Fox said that HMV would be reducing the space afforded to video games in store because of a reduction in their market share.
Ewan Pinder, HMV's new games boss, spoke to MCV: "Unsurprisingly we've seen quite a few extra customers coming in or pre-ordering online recently - mainly to pick up the likes of Mass Effect 3, FIFA Street, Street Fighter X Tekken, Mario Party 9 and other new releases."
"And by concentrating on our own positive message about these releases we've actually seen our share on quite a few titles more than double compared to their usual levels. Although GAME is clearly facing a difficult situation, all sorts of permutations are still possible and we wish them and their staff in particular the very best."