It was revealed this morning that The GAME Group's share price had plummeted to as little 0.5p per share, sparking frantic trading throughout the day.
GamesIndustry.biz reported that "244 million shares have been traded today - that's compared to an average of 10.8 million over the previous three month period."
Surprisingly all that activity wasn't one way traffic. The share price nosedive that looked like crippling the company this morning was later followed by a surge in activity as traders looked to take advantage of the rock-bottom prices available after many stock-holders ditched their assets.
This period of recovery after a major drop is known as a ‘dead cat bounce'. GAME will now be hoping that they've still got some lives left as they look to recover from this rocky patch.
In related news, business analyst Mark Photiades (Singer Capital Markets) told the BBC that any party interested in acquiring some or all of GAME's empire might wait out the current situation and let the administrators move in before taking action.
Photiades told the BBC that: "We suspect that any potential suitor would prefer to wait for a formal administration process. Through a pre-pack, the suitor would have much greater flexibility around store liabilities."