EA committed to NBA Live

Peter Moore: "we don't quit easily."
Text: Mike Holmes
Published 2014-06-16

EA's Peter Moore has gone on record to reaffirm the company's support for the much maligned basketball series, NBA Live.

The most recent entry in the series - NBA Live 14 - didn't receive the reception EA would have wanted when it launched last year, but COO Moore has confirmed that the company will stick with the series as they aim to get the formula right.

"I don't see any negativity anymore," Moore told GameInformer with regards to post-launch support for the last game. "It wasn't what we had hoped it would have been on day one, but the team stuck to it, and it's got a very clear community that has railed around it."



Moore then told the site that the franchise will endure, and that they're prepared to give it time to develop:

"It's still the platform for us going forward. It's our 17th year with the NBA, and we don't quit easily. It's disappointing that we have allowed ourselves to get into this situation, and we're totally to blame, but we've got a great executive producer in Sean O'Brien. We're a company that has the resources to rally around it."



But, is it do or die for the series? Will they persevere even if NBA Live 15 fails to live up to external and internal expectations? "We're committed to the license. We're committed to the sport," Moore said.

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