Microsoft's Phil Spencer has explained the reason behind the company's focus on console at this year's E3, revealing the thought behind the lack of Windows PC and WP8 games at E3.
"I'm head of gaming at Microsoft," he told Polygon. "When we're doing gaming strategy, gaming focus inside the company, that's my job."
"I think in a lot of ways, you could argue gaming on Windows has never been more healthy in that the biggest of the big franchises, League of Legends, World of Tanks, those things dwarf a lot of what we're doing in this console space in terms of users and monetization. They're all on PC."
He then added: "E3′s a retail show. It's a retail show, it's a console show, so it didn't really feel like the right place for us to talk about Windows, but Windows and gaming on Windows is critical to Microsoft's success."
So, when can we expect the company to talk about the PC side of their operation? "Well they do these huge world championship events and they fill up arenas. I do think there could be a space there.
"For us, E3 is a console show and an Xbox show, and for us as Microsoft, Xbox is our gaming brand, and it's the thing we can fill an arena like this, we get millions of people to watch us on TV and we show our games and it's a brand that people care about."