The GAME Group's share price has dropped a further 5% in the wake of their announcement that they will not be stocking Mass Effect 3 when it is released next week.
A report in The Guardian also suggests the company could lose up to £2.5 million as a direct result of their failure to secure EA titles for sale this month.
Mark Photiades, an analyst at Singer Capital Markets, told the Guardian: "Working on the assumption that a decent triple A title sells 0.8m-1m titles in the first few weeks of release in the UK and assuming Game has around 20% share, we calculate that by not stocking Mass Effect 3, Game is potentially missing out on around £6m-£7m of revenues in the UK given the title will retail for £39.99."
He later added: "With new software margins of around 24% this could result in £1.5m-£2m of lost gross profit in the current year. It is also worth noting that margins will suffer as a result of the reward card points being offered in compensation. We estimate this could amount to another £0.3m of forgone gross profit as typically pre-orders account for around 30% of initial sales. So in total there could be £2m-£2.5m of lost UK profit in a year where we are already forecasting losses of £8m."