As usual, Japan gets all the cool collaborations in the gaming world, and we have a great example of that today from McDonald's, which has teamed up with Capcom to launch a joint Mega Man campaign for Premium Roast Iced Coffee.
The marketing campaign features a new version of an 18-year-old fan-made song that became very popular in the Japanese gaming community and helped younger gamers rediscover classic Mega Man games. This is a lovely way for Capcom to show their appreciation for fan-creations, rather than trying to work against them, which unfortunately still is too common.
<social>https://www.youtube.com/watch?v=6nnn72S0bjc</social>
As part of the campaign, there are also three wallpapers featuring Mega Man in different versions available for download for Japanese gamers craving a burger.
<social>https://x.com/McDonaldsJapan/status/2057612406856065346</social>