The Spider-Man Brand New Day trailer is being released today piece-by-piece

Sony took a weird initiative to promote their Spider-Man: Brand New Day trailer.
Text: Javier Escribano
Published 2026-03-17

The Spider-Man: Brand New Day trailer is officially coming tomorrow, Wednesday, March 18, but Sony took a really strange approach: during Tuesday, different local Sony accounts will be slowly revealing small pieces of the trailer, just a few seconds of footage, letting fans "complete the puzzle" while waiting for the official trailer tomorrow.

So far, fans have found the following clips, including a slow-motion swing scene referencing the famous cover of Amazing Fantasy #15 that introduced Spider-Man in 1962. You can check every clip on social media... or wait until the trailer is released in 24 hours or less.

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It started on Instagram, with Tom Holland thanking the love and support for the fans anticipating his new Spider-Man movie, his fourth solo Spider-Man film, first since 2021's Spider-Man: No Way Home, ten years after his debut as the character in Captain America: Civil War. "This is all about community, this is all about being together".

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Directed by Shang-Chi director Destin Daniel Cretton, Spider-Man: Brand New Day releases on July 31. Are you excited?

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