Whether it's infotainment through apps, a better, stronger connection to your phone or the self-driving systems modern drivers increasingly use, one can hardly argue that modern cars are as much about the software, as they are the actual hardware.
And this is acknowledged by Ford CEO Jim Farley, that even considers software to be the main challenge for his company moving forward - even greater than the transition to EV technology. In an interview with Car and Driver Farley says this:
"Everyone thinks these three things—China, software, and EVs—they're all the same. No, they're not the same. The software thing is 10 times bigger to me. We have to think more and more about how our vehicle is a third space, an entertainment space. Now that you [can] drive on the highway and have 45 minutes free, what are you going to do in your car? Is it enough to have videoconferencing and consume content you would at home? Or do we need to change the drive to do something more?"
Farley is also talking about vehicles that either fully or semi-fully transitions into self-driving, meaning you effectively now have "time to kill".
Do you agree with Farley?