Borderlands 4 is nothing short of a runaway hit with two million copies sold since launch

Despite harsh criticism and performance complaints, Borderlands 4 is already a blockbuster, surpassing $150 million in revenue and pushing the franchise past 100 million lifetime sales.
Text: Marcus Persson
Published 2025-09-16

Angry players and sharp criticism over the game's poor optimisation don't seem to have slowed Borderlands 4's massive success. Not even a series of headline-grabbing remarks from Gearbox boss Randy Pitchford can derail the momentum, as fresh figures from Alinea Analytics reveal that the looter-shooter has already raked in over $150 million and sold around two million copies, more than half of those on Steam.

This milestone also means the Borderlands franchise has now crossed the magic 100-million-sales mark since the very first game launched all those years ago. It's an impressive record that cements Borderlands as one of the most successful action-RPG series of all-time. And the ride is far from over: next month Borderlands 4 is coming to the Switch 2, a release that's almost certain to give sales another big boost.

So hats off to Gearbox, as Borderlands 4 is nothing short of a runaway hit.

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