The UK Interactive Entertainment trade body (UKIE) has today announced a five year continuation of their collaboration with data gatherers GfK Chart Track.
UKIE charts features data taken from across over 90% of UK retail outlets, and this deal will see GfK Chart Track continue on in their capacity as data gathers, with UKIE continuing to compile and distribute the charts. Under the new agreement, UKIE remains the exclusive license holder for UK standard reports.
Jo Twist, CEO of UKIE commented "We are delighted to continue our close relationship with GfK Chart Track. Their sales reports are vitally important to the games industry and we look forward to continuing to deliver them to our members and the market as a whole."
In related news, UKIE has sold its stock holding in Gfk Chart Track to GfK UK Entertainments Ltd. John Pinder, MD of GfK Chart Track explained that it: "will not alter the high level of service that we offer UKIE or to the quality of the charts and reports supplied to the games industry."