Ubisoft had a very good Christmas, according to reports.
The publisher might not have had the biggest selling game, but their portfolio of titles took the largest share of the overall market.
MCV ran the figures from GfK Chart-Track today, which shows Ubisoft sitting pretty at the top of the pile with a 15.5% share of holiday sales. EA were just behind them with 15% and Nintendo came in third with 12.3%.
Despite having the biggest selling game of the year in Modern Warfare 3, Activision only took an 8.6% share of the pot.
More games were sold on the Xbox 360 than on any other console, with Microsoft taking over 36% of total software sales.
The complete chart is as follows:
Software Market Share By Publisher (Units)
1: Ubisoft (15.5%)
2: EA (15%)
3: Nintendo (12.3%)
4: Activision Blizzard (8.6%)
5: THQ (6.9%)
6: Microsoft (6.3%)
7: Sega (5.3%)
8: Bethesda (5.3%)
9: Warner Bros (3.9%)
10: Sony (3.6%)
Software Market Share By Console (Units)
1: Xbox 360 (36.6%)
2: PS3 (24%)
3: Wii (18.2%)
4: DS (8.7%)
5: 3DS (7.4%)
6: PC (4.3%)
7: PSP (0.6%)