In an interview with Venture Beat, Take-Two chairman Strauss Zelnick commented on what Take-Two needs to do well in the "non-GTA" years.
"We have enough hits. We have an unmatched hit ratio. BioShock is a great example. It won 50 game of the year awards in 2007. We announced it sold around 3 million units. I'd like to see a title like that sell 5 million units. That would make the difference for us. If you have four or five titles that are significantly successful, that will meaningfully change our profitability."
A lofty target for Bioshock 2. The pressure is on 2K Marin!