The YouTube channel Moore's Law is Dead has revealed the alleged pricing of the RTX 4070 card. According to them, the card will have two separate prices, one for the "reference" cards and one for "premium" models.
Either way, you're still going to be paying a pretty penny. The reference card price clocks in at $749.99 USD MSRP, and the premium variant adds an extra $50 going all the way up to $799.99 USD.
<social>https://www.youtube.com/watch?v=JIqoMyjmC5A</social>
This means that, when looking at a premium model, not only are we basically paying the same MSRP as a 4070 Ti, but we're also looking at a 250% price bump from the RTX 3070. Without competition at this performance and pricing, though, it seems Nvidia will continue this ridiculous pricing strategy.