Earlier this week Amazon revealed Fire TV, their new set-top box that's capable of playing a selection of Android titles thanks to 2GB of internal ram and quad-core CPU.
The new console might be lightweight in some respects, and won't be troubling consoles such as PlayStation 4 and Xbox One, but it does seem like it's aiming at a similar market to other Android-based devices such as Ouya and Gamestick. However, Ouya CEO Julie Uhrman doesn't seem to concerned about Amazon's move into the console space.
"Just as Amazon blazed a trail for a new way of selling online, Ouya invented a new way to think about console games," Uhrman told GamesIndustry.biz. "But for us, games are not simply an 'added bonus' - they're the whole point. Ouya is solely dedicated to the devs creating games, and the players who play them. Their ideal experience is all we think about."
It's worth noting that in recent weeks there's been a significant shift in approach from Ouya, with prospective customers now not needing to buy a console, instead they're now able to download an embeddable software client onto compatible Android devices. Could that mean we'll see Ouya on Fire TV?
"Ouya Everywhere, bringing Ouya to other devices, has already been announced for Madcatz's M.O.J.O device. We'll be announcing other partners soon," Uhrman told the same site, keeping her cards firmly to her chest.