Simbin and Volvo have announced that Volvo: The Game, a free downloadable PC game, will be released on May 26. It will feature the new Volvo S60 Concept as well as other "well known Volvo racing cars" across two race tracks. Here are a few quotes from the press release and below is a few screens featuring the S60 Concept car.
"Volvo - The Game gives us an opportunity to introduce the Volvo S60 Concept to a much wider target group. In an impassioned way and in an unusual environment we are able to expose the interior and exterior design of Volvo cars. As an extra bonus we also have the opportunity to show the players how we have worked in a focused way over the years to enhance and develop our Scandinavian design", says Michael Persson, Director Global Marketing Communication at Volvo Cars. "To work with such a professional team as SimBin's has been a real pleasure for us", he adds.
"When Volvo Cars asked us if we were able to develop a Volvo racing game for PC, suitable for a wide audience and including the new S60 Concept car, we picked up on the challenge straight away" says Henrik Roos, SimBin Studios CEO. "Especially since it was Volvo Cars located in Sweden that was asking. Two Swedish brands joining forces sounded like a perfect match to us".
"Our development team has felt welcome in all areas of the Volvo company and Volvo staff has really taken on the project in a positive and professional way", says Magnus Ling, Executive Vice President, SimBin Studios.