Black Friday deals might have seemed inescapable over the last week, but it appears not as many of us have been biting. According to estimates from Adobe, online Black Friday sales are down for the first time ever, despite us still being in a pandemic. In 2020, online sales totaled $9 billion, but this slipped slightly this year to 8.9 billion.
This drop in sales was also reflected on this week's UK boxed retail charts. In total, 100,000 fewer physical games were sold during Black Friday this year than last year, making for a 10% reduction overall. Of course, this could be attributed to the decline of physical media, but retail releases often see the largest discounts.
Thanks, Engadget.