The deal will see Ice Shaker become the organisation's performance bottle and shaker partner.
The New England-based esports organisation Oxygen Esports has announced a new partnership with the health and lifestyle company Ice Shaker. The deal will see Ice Shaker become Oxygen Esports and its franchise teams' (Boston Uprising and the currently unnamed Call of Duty League team) official performance bottle and shaker partner.
"With most of our leadership team having played collegiate and professional athletics, we know how important it is to equip our athletes to perform in-game, during practice, and off the stage," said Murphy Vandervelde, co-founder of Oxygen Esports. "Ice Shaker's proven technology will allow our gamers to stay hydrated with a cold beverage for hours. No matter how heated the competition gets, we can count on Ice Shaker to keep our teams cool."
As part of the deal, it has been mentioned that Ice Shaker will provide equipment and performance consulting for all of Oxygen's rosters, with the partnership also serving as an expansion of the partnership between the esports organisation and the Gronkowski (Ice Shaker's founder is Chris Gronkowski) family who have been involved in fundraising for the esports team as of late.