English
Gamereactor
esports

Ninjas in Pyjamas and Samsung sign three-year partnership

The Swedish esports organisation will be joining with the technology manufacturer.

Subscribe to our newsletter here!

* Required field

You're watching

Preview 10s
Next 10s
Advertisements

Swedish esports organisation Ninjas in Pyjamas has signed a three-year partnership with Samsung that will see the pair "create transformational and inspiring experiences" for its players and viewers through a variety of activations. The deal will see Samsung incorporated into NIP's content as the pair works together on innovative campaigns.

The deal is also set to see NIP's players outfitted with the latest Samsung products to enhance their play, along seeing NIP's staff equipped with new tools to help them digitise its analytical workflow.

"Today marks an exciting milestone in the history of NIP," said Hicham Chahine, CEO of Ninjas in Pyjamas. "We're thrilled to have the opportunity to work with an industry leading technology partner of this calibre. Samsung is one of the world's top five most recognised brands and words cannot express what this recognition means for our brand, company and athletes in terms of excitement and possibilities."

No financial details have been revealed as of yet.

Ninjas in Pyjamas and Samsung sign three-year partnership
Ninjas in Pyjamas


Loading next content


Cookies

Gamereactor uses cookies to ensure that we give you the best browsing experience on our website. If you continue, we'll assume that you are happy with our cookies policy