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Super Smash Bros. Ultimate

Smash Ultimate the best-selling exclusive game ever in the US

Halo Reach was popular in 2010, but it turns out Mario and friends are even more popular, according to recent NPD figures.

  • Text: Connor Makar

According to the US NPD Group - an American market research company that provides sales statistics on a variety of industries including video games - Super Smash Bros. Ultimate is the best-selling console exclusive of all time in the United States. Measured in dollar (USD) sales within its launch month, Ultimate beat the previous record set by Halo: Reach released in 2010 by Bungie.

This information came to us courtesy of the NPD Group's Mat Piscatella on Twitter, who tells us that it also beat the record for the best-selling console exclusive in terms of units sold. Selling 3.6 million copies in retail alone, Smash Ultimate surpassed the previous best Halo 3 by 300,000 copies.

This astounding accomplishment by Nintendo makes Super Smash Bros. Ultimate the best-selling Smash Bros games by a giant margin, exceeding the sales Super Smash Bros. Brawl had by more than 70%.

It seems that Nintendo's brawler just can't stop breaking records, as not only was it the best-selling game on Amazon last year, but it was also the best-selling game in Europe on a Nintendo console. It should therefore come as no surprise to hear that it's already being supported with esports competitions, including the European Smash Ball Team Cup this spring.

It's worth noting that the NPD Group doesn't track digital sales, so this is only going on their data for physical copies of the game, although this doesn't make these figures any less impressive.

Were you one of many who grabbed Smash. Ultimate on launch?

Super Smash Bros. Ultimate