Microsoft "knows Japanese content is important"

Of all the big consoles the Xbox One is having the toughest time with Japanese audiences, which is why in the last few months and years questions have been asked of its support for Japanese titles too, and in a recent interview with DualShockers Games Marketing General Manager Aaron Greenberg reaffirmed Microsoft's commitment to trying to gather popularity over in the territory.

"We love Japan. Phil goes there every year and in many cases multiple times a year. If you looked at our E3 briefing we had the most Japanese content we've ever shown in our briefing ever," he said.

"I think that is speaking to the partnerships and relationships we've built. Right behind you, we have hands-on Kingdom Hearts III from our partners at Square Enix here at Gamescom. That's a franchise that we know is love, and being able to announce a world premiere of something like Jump Force from our partners at Bandai Namco, it's great."

"I think our commitment and our support from Japanese developers has never been stronger, and we wanna help them succeed on the global stage, and that continues to be our focus. We know our fans want those great Japanese games. That's why even some of the games we got later, we made sure that we showed them at E3, we made sure we highlighted them so you know they matter to our fans."

"Again, we always take that lens of putting our fans first as we think about content, and we know Japanese content is important and that's why you see us grow our content, and we'll continue to focus on that. "

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