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The Division 2

Ubisoft on games as a service: "Games don't end"

The Head of Ubisoft North America has shared his thoughts.

  • Text: Jonas Mäki & Markus Hirsilä

Ubisoft has made it very clear that they're fully embracing the so-called "games as a service" business model, with one the clearest and most successful examples of this being The Division, which is why the upcoming sequel is getting even more online elements than the original game had.

In fact, Ubisoft thinks that games shouldn't end at all, as the Head of Ubisoft North America, Laurent Detoc, said to Venture Beat:

"In the case of The Division, we added gameplay. In the case of Rainbow Six: Siege, we added content. In the case of Ghost Recon: Wildlands, we built on the PvP mode six months later. You keep on adding to the experience, and you see people talk about it later. After a year and a half people said that The Division was the best it had ever been, and that helped bring in even more new people. A lot of the people who've played The Division came to the brand after patch 1.4. They saw the game in a much better state. When you look at that sentiment going from 30 to 80, a lot of people first came to the game when it was doing better. Now we're looking at Division 2 with a super happy community, very engaged and satisfied, and they're looking forward to the sequel."

"That trend is certainly going to continue. Games don't end. They don't stop. We have to commit to making sure that they don't stop. When people understand that, they stay with them."

The Division 2 is releasing on March 15 next year on PC, PS4, and Xbox One, and you can read our preview of the game right here.

Should a game have a clear ending?

The Division 2

Thanks, WCCFTech.