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Nichols on Xbox: "we want great experiences for all players"

With new first-party studios, Game Pass, and a successor to XBX in the works, Xbox is looking to cover all the bases.

  • Text: Mike Holmes
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After Microsoft's E3 press conference earlier this week, we had the chance to talk with marketing chief Mike Nichols who had plenty of interesting things to tell us about the recent acquisition of several studios, Gears 5, Halo Infinite, and Battletoads.

Our interview came shortly after Phil Spencer's appearance during the conference, where the Xbox chief confirmed that Microsoft's engineers are already hard at work on the next console after Xbox One X. This is something we discussed with Nichols.

"That's an important thing for us, is to [...] continue to really push forward the state of the art for console gaming, at the same that we're expanding in new areas and trying to reach new players."

Last year we launched the Xbox One X and it's done really, really well," Nichols continued. "It's by all respects the highest quality gaming experience for all those cross-platform titles, and that's what we talked about committing to work on in the future too. Listen, that's something that's important to us, is to be the best place to play and so we're going to do that."

Nichols also implied that the ongoing plan is to create an ecosystem that has enough flexibility to engage players of all types who enjoy a variety of different experiences.

"We don't want to hear that you're doing one thing and trading off the other," he told us. "Frankly, the way we look at it is that there's all different types of players around the world and we want great experiences for all of them."

Check out the full interview below.