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In an interview with Polygon, Sega's chief creative officer Toshihiro Nagoshi expressed sentiments that Sony and Microsoft will offer comparable hardware and that it will be mainly through services that they'll compete.
"They'll be better-performing systems, but I think they'll start being closer and closer to each other on the inside. The Wii and Wii U are differentiating themselves on the hardware level, but the other two systems are going to wage an all-out war of services, one that'll involve the entire Sony group and the entire Microsoft group. It'll be a battle to see which group can leverage its scale to best benefit developers and gamers."
Remains to be seen what next-gen plans Sega have...