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Guillemot on potential Vivendi takeover: "I know it doesn't work"

The value of Activision multiplied by four after leaving Vivendi.

  • Text: Sam Bishop
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Ubisoft is having a pretty busy year this year, with their crossover with Nintendo's Mario just being released on the Switch, continuing commitments to Rainbow Six: Siege, and upcoming projects like Assassin's Creed Origins, and when we talked to CEO Yves Guillemot at Gamescom, we talked about the company as a whole, and rumours that Vivendi is moving in, as well as his thoughts on that situation.

"You know, we all know that all the big, major groups failed in understanding the agility that is needed in video games," he explained. "So when I see, again, another major group coming and trying to say 'okay we could manage this industry'. I know, because I've been there for a long time, I know it doesn't work. So that's why from day one we said, you know, we need agility, we need to change direction quickly, because the business is changing all the time, so it cannot work to be a group in a company that cannot be as precise in your field than you are when you can take decisions. And when we look at Activision, you know, the value of Activision multiplied by four after leaving Vivendi, just because Bobby [Kotick, CEO of Activision Blizzard] could take all the decisions by himself and quickly do what was the best for his company, and then he changed, totally, the company."

Activision bought back Vivendi's controlling share in Activision Blizzard in July 2013 when the stock was trading at around the $18 mark whereas now four years later it trades at just over $65.

Do you agree with Guillemot's sentiments on Vivendi?