Mario Run has less paid players than Fire Emblem Heroes

In the Q&A session of the 77th Annual General Meeting of Shareholders of Nintendo, President Tatsumi Kimishima revealed that Fire Emblem Heroes is attracting more paid customers than Super Mario Run, even though the former has been downloaded by far fewer devices.

"Super Mario Run has seen over 150 million downloads and access from over 200 countries. Less than 10 percent of these consumers have actually purchased the full game. While there are consumers all over the world who want to play a Mario game, there are varying economic situations across the world, and some consumers are not able to pay for the game."

"The number of downloads of Fire Emblem Heroes is less than a tenth of the number for Super Mario Run, but the total figure that consumers have spent on this title is more than on Super Mario Run. There is a wide variety of consumers, including consumers who are willing to pay to get items within the games we offer."

Kimishima thinks that the low conversion rate in Super Mario Run "may be due to the price or the payment methods". To improve this situation, Nintendo is considering "not only a single set price, but other methods that incorporate a wider variety of elements to allow as many consumers as possible to play."

We could also see some of those ideas in the next Nintendo mobile app, related to Animal Crossing. "We want to take what we have learned and consider all of these elements to provide a smart-device application that consumers will want to play for a long time", Kimishima added.

Why do you think Fire Emblem Heroes has more paid customers?