Square Enix, the publisher of the popular episodic adventure Life Is Strange, are teaming up with PACER's National Bullying Prevention Centre to start the #EverydayHeroes campaign. The campaign was introduced with a video narrated by Ashly Burch, who starred as Chloe in Life is Strange.
Developer Dontnod Entertainment, along with PACER themselves, are encouraging users on Twitter to share their stories of facing adversity and overcoming any instances of bullying. For every Tweet featuring the #EverydayHeroes hashtag on Twitter between January 13 - 19, Square Enix will make a donation to PACER, although they have yet to say how much they'll donate.
All #EverydayHeroes stories and tweets will be shared on the Life is Strange Everyday Heroes official site.
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