LEC signs LG UltraGear as its official gaming monitor partner for the next two years
The partnership will see UltraGear sponsor parts of the LEC's broadcasts.
Riot Games has announced that it has signed a two-year partnership deal with LG UltraGear, bringing on the technology brand's gaming monitor division as the League of Legends European Championship official gaming monitor partner for the 2022 and 2023 seasons.
The partnership will include LG UltraGear sponsoring segments in the LEC's broadcasts, including the Replays and Match of the Week portions. Similarly, the announcement blog post mentions that the pair will be working together to produce a variety of new content and activations for LEC viewers over the duration of the partnership.
"We are thrilled to be partnering with LEC and to announce that LG UltraGear will be playing such a pivotal role in what is genuinely one of the world's most popular esports competitions," says Seo Young-jae, senior vice president and head of the IT business unit of LG Electronics Business Solutions Company. "We also look forward to seeing our monitors put through their paces by the league's top players, and to getting to spend some time with LEC's growing fanbase."
As for when the LEC is slated to begin, the first match of the season will take place later this week, on January 14. You can read all about the schedule for the 2022 Spring Season here.