The League of Legends European Championship has announced that it has renewed its partnerships with its official suppliers for the 2021 season. Gaming chair provider Secretlab will be back, energy drink partner Red Bull is returning, and domestic appliance brand Beko is on the cards for another season.
"It's incredible for us to be working with some of the best brands in the business once again," says Alban Dechelotte, Head of Sponsorships & New Business EU Esports at Riot Games in a press release. "Working with Secretlab, Red Bull, and Beko over the past few seasons has really allowed us to reap the benefits of having a continued relationship and promoted a deep understanding of each other's needs."
Secretlab will be expected to supply gear to the studio and broadcast team as part of the sponsorship deal, whereas Beko will be presenting several interview segments on the show, as it looks to promote healthier eating habits via its LEC Smoothie Bar. Red Bull will be back, headlining the Red Bull Baron Power Play segment, alongside presenting several tournaments as it did in previous years.
As for when we can look to catch the LEC in action, the season kicks-off later this week, on Friday, January 22 at 4pm GMT / 5pm CET. Make sure to check out the action over here.