Riot Games' League of Legends truly is a phenomenon and the developer doesn't spare much expense when it comes to promoting the game worldwide. The reveal of the k-pop star skins for Ahri, Evelynn, Kai'sa and Akali last year is a prime example of this, with Riot Games, with the help of Madison Beer, Jaira Burns and Miyeon and Soyeon from the high-profile k-pop group (G)I-DLE, creating a beautifully animated, flawlessly produced k-pop song and music video showing off the in-game characters and their personalities. The group then performed live at last year's League of Legends World Championship and it seems as though we'll be seeing something special this year as well, albeit on a different side of the entertainment spectrum.
You see, Riot Games just recently announced its partnership with widely known fashion house Louis Vuitton for its upcoming League of Legends World Championship. The iconic fashion house will be creating a one-of-a-kind trophy travel case to hold the trophy awarded to the champions, the Summoner's Cup and Louis Vuitton has previously created similar trophy trunks to support the FIFA World Cup, the Rugby World Cup and sailing's America's Cup. The League of Legends trophy case, however, will feature "cutting-edge, high-tech elements inspired by the League of Legends universe". It's definitely interesting to see such a high-profile fashion brand collaborating with a developer for an esports event but we at Gamereactor welcome it with open arms, the industry is expanding.
And don't fret if you were looking to get some fancy brand-name skins, you'll be getting those too, as Louis Vuitton and Riot Games will announce unique champion skins and a capsule collection designed by Nicolas Ghesquière, artistic director of women's collections at Louis Vuitton, along with other League of Legends assets.
Naz Aletaha, head of global esports partnerships at Riot Games had the following to say about the collaboration:
"We are honored to have Louis Vuitton as an official partner with designs to impact the look, feel, and prestige of our most prominent League of Legends event," continuing, "This is a historic partnership that speaks to the impact Riot Games and League of Legends has had on the industry over the past nine esports seasons. We welcome the LV brand to our sport and we are eager to share the entire scope of the partnership in the months ahead, in particular on November 10 when the Summoner's Cup is awarded in Paris."
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