Lamborghini unveils new badge

It's the first time the car manufacturer has changed its look in two decades.

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If you were born in the late 90s or earlier, chances are you have only really ever known one version of the Lamborghini badge. That's the case for me. While I'm aware of older versions of the iconic bull, the version that has been sported on the Italian manufacturer's cars for the past 25 years have all looked the same, but this is set to change going forward.

Lamborghini has unveiled a bit of a rebranding, as the iconic badge is getting an adjustment for the first time in 26 years. Lamborghini states that this is in the effort of adapting to the brand's current visual expression of reflecting being "brave, unexpected, and authentic" and "driving humans beyond".

The new logo, which you can see below, will be used on all of Lamborghini's channels and new cars going forward.

Lamborghini unveils new badge
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