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League of Legends

Kit Kat extends partnership with the LEC until 2023

The chocolate brand has even become an ERL and LCL main partner.

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Riot has announced that the League of Legends European Championship has extended its partnership with the chocolate brand Kit Kat until 2023, in a deal that is also set to make Kit Kat the LECs, the League of Legends Continental League (LCL), and the European Regional League (ERL) main partner.

The deal is expected to see banners and more Take a Break reminders in upcoming broadcasts, as has been the case since the partnership originally started back in 2020.

"We are thrilled to extend our partnership with KitKat for LEC and welcome them on board to European Masters as one of our main partners through a multi-year deal," says Zeynep Gencaga, Senior Business Development Manager for Esports EMEA at Riot Games. "After a creative entry into the scene through a pilot by supporting the LEC breaks, KitKat is now becoming one of the most important partners of esports in Europe. Following the extension of the partnership to European language broadcasts, this summer will showcase the partnership across 12 ERLs."

The LEC is set to return on June 11, when the Summer Split kicks off.

League of Legends

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