Rules regarding conflicts of interest are the reason.
Due to Riot Games' rules regarding conflicts of interest, Kinguin has ceased to sponsor G2 Esports' League team in order to focus instead on Team Kinguin, who as of January 15 are in the European Challenger Series.
Kinguin will however continue to sponsor other teams such as Pride Gaming, Ninjas in Pyjamas, and PENTA Sports, but their removal of sponsorship from G2's LoL team is in the interests of fair play. "Kinguin believes in a balanced esports scene and as such the company treats Riot Gaming's conflict of interest regulations very seriously," a press release reads. "With Team Kinguin's advance to the EU Challenger Series it is clear to the company that changes will need to be made to ensure a fair playing field in the upcoming Spring Split. After a review of the 2017 Season's Official Rules for Riot's LCS and CS, Kinguin has come to the decision that its involvement with the G2 Esports League of Legends team may not be in line with the aforementioned rulebook."
Kinguin will continue to support G2 Esports' other teams, however, including those in CS:GO, Rocket League, and Hearthstone.
"Kinguin has positioned itself as the king of fostering talent. It is both an honour and a pleasure to work with such talented scouts and managers, and it is an absolute pleasure to keep supporting Kinguin in all the other successful titles our esports club partakes in," commented Carlos "Ocelote" Rodriguez, founder of G2 Esports.
"Our relationship with G2 Esports has proven to be steady," added Viktor Wanli, Kinguin's founder. "We are proud to work with a partner who not only focuses on creating championship teams, but also recognises the importance of fair play in the landscape. For both of us 2017 is shaping up to be a great year and we look forward to continuing our work with them."
Do you think it's the fairest decision for Kinguin to withdraw their support?