Poor reviews can hit developers hard, and there is little a developer can do about it. Suck it up and aim to make a game that caters to the tastes of reviewers better next time. High Voltage Software took another more proactive approach as the studios' Matt Corso sent out the following mail after Joystiq's t. Michael Murdock awarded Conduit 2 one star out of five.
"I thought you might like to know that Joystiq reviewer Michael T Murdock has a book that he wrote available on Amazon. It looks to have had decent reviews based on six reader's feedback.
Michael was kind enough to recently provide us with a Conduit 2 review, and so in turn you all should feel at liberty to (of course read it first) and then return the favour by writing a reader review for Michael's book for him."
Politely put, but naturally it can only be interpreted as payback for a bad review. High Voltage has since apologised.
"Sure, it's a tad unprofessional but if you knew Matt personally as I do, you would know it was nothing more than a tongue-in-cheek jibe at most. And for that, I apologize on behalf of High Voltage Software," High Voltage's Eric Nofsinger told Marooner's Rock.
Gamereactor scored Conduit 2 6/10 and the reviewer currently has no books out on Amazon that developers can review.