Head & Shoulders eyes partnerships with various Twitch streamers

Hair care brand Head & Shoulders is eyeing up a series of streamers for their next line of partnerships, as The Esports Observer reports. The deal, which originally kicked-off back in December with 2019 Fortnite Solo World Cup Champion Kyle "Bugha" Giersdorf, is expected to expand to include more personalities and content creators soon.

No financial details of the partnership have been disclosed, but we do know that the campaign features streamers using Head and Shoulders products on stream, as well as engaging in a series of one-on-one chats discussing the products.

As for the streamers set to be involved, The Esports Observer reports them to be; GoldGlove, VernNotice, Anthony Kongphan, Bigity, Gyranite, Justin Nick, SuperDavex2, and J0hnJ0hn.