"If you're a fan of God of War, you owe it to yourself to try out this new approach, and if you're not, it's quite possible this game will change that."
After seemingly revealing Kratos as bisexual, Jaffe has come under fire for subsequent tweets revealing this as a lie.
The PS4-exclusive game joins the likes of Uncharted 4 and The Last of Us: Remastered in the 10 million club, as revealed by a recent Sony presentation.
You can watch the full thing right here, which gives us an insight into how the critically acclaimed game was made by Santa Monica Studio.
On Friday we'll get to see how the acclaimed PS4-exclusive game was developed, coming just after its first anniversary.