Gfinity has announced that they have made a deal with BBC Three to show tournament games and video content from their Elite Series, taking place weekly at the Gfinity Esports Arena in London.
The weekly coverage is part of a new strand of esports content on BBC Three, who are working in collaboration with BBC Sport, and the first live broadcast of the tournament will be today at 21:00 BST.
Lifestyle segments and other coverage will also be featured on the channel, diving into the players themselves and their own backstories, as they compete for a slice of the £225,000 prize pot across CS:GO, Rocket League, and Street Fighter V.
Neville Upton, CEO, Gfinity plc says: "This is an incredible moment for the Gfinity Elite Series and for esports fans in the UK and internationally. Our partnership with BBC Three will bring Elite Series live and lifestyle content to millions of new viewers and showcase the incredible dedication and passion of professional gamers. We are extremely excited to announce to all of our fans, players and partners that for the next six consecutive weeks the Elite Series will be broadcast live on BBC Three. The BBC is one of the world's most renowned and respected broadcasters and their commitment to the Gfinity Elite Series is a defining moment for esports and we are very proud to be a part of it".
Damian Kavanagh, Controller at BBC Three, adds: "Esports has become hugely popular in the last few years with young audiences so it's great that BBC Three can bring this to a mainstream audience and create new habits with younger audiences as we stream three of the most popular games on BBC Three across the weekend".
Is this important to getting those in the UK attracted to esports?
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