The audio company will be known as the esports organisation's audio lifestyle partner.
The esports organisation Gen.G has announced that it has entered into a partnership with Bose, making the audio company known as its official audio lifestyle partner. As part of the deal, we're told in a press release that the pair will be working together on a range of initiatives, including livestreams, original content series, giveaways, and will even see Bose being a partner of Gen.G's NBA 2K League team, the Gen.G Tigers.
"Sound has obviously been an integral part of gaming. Without it, there's honestly no life behind the video games we play," said Gina Chung, chief marketing officer at Gen.G. "We're really excited to be partnering with Bose to create more memories that fans won't soon forget."
There's no note of any financials or length relating to the deal, but we are told that Gen.G and Bose will be collaborating on an NBA 2K Invitational Tournament that will give players an opportunity to qualify for the 2022 NBA 2K League Draft.