It's pretty clear that British players have taken well to Forza Horizon 4. After all, the game is set in the UK, but more importantly, the game has received critical acclaim and consumers seem to be responding well.
The combination of the two factors have contributed to the news that the game is the overall fastest-selling in the franchise in the UK. This comes straight from Xbox UK director Harvey Eagle, who confirmed it to GamesIndustry.biz, saying:
"We're thrilled that Forza Horizon 4 has been so well received by gamers across the UK. Set in beautiful, historic Britain and made by British studio Playground Games, Forza Horizon 4 is the fastest-ever selling game of the Forza Horizon series in the UK according to the latest GfK data."
In addition, the game is available through Xbox Game Pass, which in itself seems to have sparked huge interest:
"We're also seeing a huge uplift in Xbox Game Pass subscriptions and engagement. These achievements are a testament to the craft and ambition of the latest release of the Forza franchise, the world's biggest racing IP."
For more on the game be sure to check out our review. Have you been taking to the road?