The partnership will see the health brand featured on Fnatic's team jerseys.
Fnatic has announced that it has signed a partnership deal with L'Oréal Men Expert, a deal that will see the esports organisation and the health brand teaming up for a variety of activations.
Revealed in a blog post, Fnatic's CEO, Sam Mathews said, "Our players know that to be the best in-game we have to prepare the best outside of it and it's those daily self-care rituals that give us the confidence to play better. We can't think of a better brand to partner with than L'Oréal Men Expert to demonstrate our commitment to support our players across all areas of their game."
This deal is also set to be a global partnership, which will see L'Oréal Men Expert represented as the sole sponsor on the back of Fnatic's jerseys. The pair will also be working together on the "#PrepToPlay" concept that will focus on showing how the organisation's rosters get ready to compete at the highest level.
Likewise, it has also been stated that Fnatic's players, coaches and talent will all be provided with an array of L'Oréal Men Expert products to further support the deal, even when they are not competing.